New Offerings By Malls | WallOfMall: A walk down the memory lane of malls and shopping centres journey in India and it seems we have seen it all. From boom to reaching a point when suddenly the developers seemed skeptical of the future, the malls industry has witnessed quite a few up and downs. But what needs to be applauded is the constant efforts of industry stakeholders to go ahead and adapt themselves to the changing market and consumer dynamics.
Malls are no longer just shopping destinations but are evolving as active hangout places. Customers looks for a holistic experience and it is important to engage with them on an emotional level to create that connect. Entertainment has also moved beyond just movies, with play zones or bowling alleys and much more. There are many associations relating to a particular cause or a particular festival besides Embassy associations, Art exhibits which further bring in value for the consumer.
Today malls are emerging as crucial part of the community and a solution for every desire of a consumer rights from shopping to entertainment and special celebrations. What is important to remember is that in the Indian context shopping is often related to momentous events. Celebrations, festivals, weddings, birthdays or simply an occasion for friends and family to commemorate results in the process of buying something new, getting a sense of ceremony. It can only be felt in person.
There are several malls trying to engage or attract people to visit them by bringing some unique ideas in one way or the other. Be it some event or a concept, malls are trying their best to stand out from the league of just a shopping destination. We bring to you some recently launched initiatives by some of the malls located in Delhi NCR.
DLF Mall of India, Noida has started shuttle bus service to and from Botanical Garden Metro Station. The shuttle service if free of cost and operates at a frequency of 30 minutes. This eases accessibility and parking issues.
- Ice Skating In Ambience Mall:
Iskate – Ice Skating and cafe is India’s first natural ice skating rink and cafe located in Ambience mall Gurugram offerings a unique experience of leisure and physical activity. Iskate is one stop entertainment destination spread over 1500 sq.ft spread over 2 floors with a lounge and ample arena seating to facilitate all kinds of events and parties.
- DLF Promenade Kiddyland:
The mall has a unique leisure zone for kids named as kiddyland.
- Fair Utsav At DLF Saket:
DLF Saket recently showcased biggest fair trade exhibition in India that hosted around 80 stalls displaying the products made by artisans from across the country. The crowd explored the Zenith Craft and tradition and also tantalised taste buds with an amazing array of food.
Ambience group initiated venture under the name Ambience Daycare and Enrichment centre on the sixth floor of the Ambience Mall Gurugram. The daycare offers all sort of facilities such as hourly service and monthly services. So, the customers can enjoy hassle free shopping by leaving their kids in the facility. The hourly charges are Rs.500. The timings are from 9am to 6pm.