‘What a customer service, I must say!’ – Priyanka Garg from Delhi shared her experience. Pantaloons was voted as the most trusted apparel retail brand by Brand Equity Survey 2014-15 and also is the fastest growing retailers. Its motive is to provide the Indian middle-class with the affordable fashion retail format. Pantaloons has been awarded the IMAGES Most Admired Affordable Fashion Retailer of the year.
Pantaloons was originally incorporated as Manz Wear Private Limited in October, 1987 and launched Pantaloons trouser which was the India’s first formal trouser brand. It also launched an Indian Jeans brand, BARE in 1991. In 1992, its name was changed to Manz Wear Limited and then to Pantaloon Fashions (India) Limited in 1992 after it went public by making its first IPO. Later, it came up with various brands in different categories and launched its first family retail store in 1997 in Kolkata, owned by Future Group as Pantaloons Retail (India) Limited.
PRIL was taken over by Aditya Birla Group in 2012 and was named as Aditya Birla Fashion and Retail Limited. Since 2012, the main focus has been on store upgradation, expansion and brand building.
|No. of Stores||209|
|No. of Brands it retails||Over 200 brands|
|No. of exclusive brands||24 brands|
|No. of cities available in||Across 78 cities|
|Retail Space||3.20 million sq ft|
|Loyalty Programme||Greencard (a 4-tier programme)|
|Growth Rate in 2015-16||17%|
|Growth Rate in 2016-17||18.4%|
Pantaloons retails around 200 brands in categories like casual, formal, ethnic, active and party wear for men, women and children. A wide range of non-apparel categories like footwear, handbags, accessories etc. are also available. Pantaloons exclusive brands include Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, Bare, Rig, SF Jeans, etc.
Its Loyalty programme, called Greencard is a four-tier programme which has won around 8 million loyal customers to Pantaloons. They offer attractive deals and discounts to their customers. As a Greencard holder, you can enjoy exclusive offers during the sale time. In addition this loyalty card can be used at stores like Big Bazaar, Ezone, Make My Trip, HPCL and Book My Show. They even provide services like alterations, gift wrapping and home delivery (to a range). There exchange period for members is 90 days and non-members is 30 days.
A regular customer Divya P. from Bangalore shared her experience saying ‘I am a regular pantaloons customer and love the collection as well as the time-to-time offers which you let out.’
Its availability on leading e-commerce portals and use of digital media is an active marketing strategy for showing its presence online and reaching out to maximum shoppers. They keep on running contests on their social media pages to keep their customers engaged. For the details about the latest contest, you can visit their Facebook and Instagram pages and stand a chance to win hampers and gift vouchers.
Tune in to www.wallofmall.com for more information on Pantaloons stores in malls