With love finding new ways to get creative in its expression, your local mall is playing the part of the perfect partner in crime. Gone are the days when the local mall was only good for shopping and dining. Today, you could just be entering your favourite store and all of a sudden see a horde of seemingly random strangers break into a jig! If you’re lucky, this flash mob is for you, probably put together by your loved one who in all likelihood is standing next to you with a sheepish grin!
Ever since over 200 strangers came together and danced to ‘Rang De Basanti’ on a busy Sunday evening at Mumbai’s Chhatrapati Shivaji Terminus way back in 2011, the youth of the country has been intrigued with the idea of this unique form of entertainment and self-expression. Multiple flash mobs have taken place after that with shopping malls playing host to most of them. This growing trend of gifting your loved one a flash mob has even resulted in an altogether new profession- flash mob organisers!
With malls being advertised as a place for wholesome family outings, more and more of them are looking to add another layer of value to their name. Most malls have a massive open space at the centre of the premise where usually you will find product launches or small exhibitions taking place. However, imagine this space being occupied by a “mob” of about 70-100 people dancing in complete tandem to a romantic song accompanied by a band of musicians, while a blushing husband says, “Happy Birthday” to his stunned wife! Sounds like a unique birthday present, doesn’t it? A flash mob as a gift is a perfect idea as it has all the elements: surprise, intrigue, entertainment, and a dose of cheesiness!
Everyone on the mall’s staff, the janitors to the manager are involved in this elaborate sequence. They help organise and execute this brief albeit, high-powered, emotionally driven event for the happiness of a few. Such events ensure that malls become an emotional stakeholder in the mall-goer’s life whose memories of the place now includes witnessing a group of friends wishing their friend on his birthday through a flash mob!
After the popularity of the flash mobs, malls will no longer be remembered as a shopping destination but as a place where one of your most surreal birthday or anniversary has been celebrated!