Happy hour is marketing strategy for a time period in which a restaurant, bar, bowling alley, stadium, or state or county fair serves discounted menu and free appetizers and also alcoholic drinks, such as beer, wine, and cocktails. It is a strategy to attract more customers and increase sales especially during not so busy period of the day or week. Usually the timings are between 5 and 7 PM, Monday through Friday, though, in some cases it will stretch from as early as 4 to as late as 8, when the crowd is less. As much as these offers are beneficial to the owners, they’re equally beneficial for the public. Happy Hours are not just about alcohol or drinks but is more about Food.
Restaurants, Pubs and Bars running such offers are the best places to crash after a long day, to chill with your closed ones. You can utilise these offers to plan your party if you are broke by the end of the month or if you don’t want to spend too much. Another benefit of Happy hours is that it’s a good opportunity to connect with your peers and colleagues after office hours.
There are different types of Happy Hour Offers that are being run by the restaurants like (1+1) or (2+1) offer or a percentage of discounts on particular drinks etc. Some restaurants have unlimited free cocktails on particular days to gather huge crowd.
These days almost all the restaurants in malls are running special Happy Hour offerings. So, make sure you are up-to-date with all such offers. These are sure to LIT up your mood. Companies like Zomato and Dineout are offering information on best happy hours restaurants along with its current offers.