Why are malls still popular in the times of e-commerce boom?
With the boom of e-commerce, the industry experts predicted the death of malls! However, they have been proved wrong. Yes, many malls haven’t survived the test of time, yet most did by re-innovating themselves and enhancing customer experience. Malls are no more just a place to shop or window shop, it has evolved and has become more inclusive. Let’s explore what malls offer in that e-commerce websites cannot.8
Real Product experience
Malls offer real product experience. You can touch, feel and try the product before buying them, unlike e-commerce websites. Also, unlike regular markets, one can check out multiple outlets before making a choice as one is spoilt with the variety offered under one roof of the mall.
More than just shopping
E-commerce websites have indeed made the process of shopping easier for a lot of people. This, however, does not mean that malls are in danger. Malls cannot be endangered by an activity that occupies people for less than an hour. Malls offer people a chance to have gatherings with their friends and family. A mall suffices the need of entertainment for people of all age groups.
Various activities and events are held at malls to keep the customers interested. In an e-commerce website, there is no family time, everyone is hooked to a device that assists them, and it is a very lonely experience. In malls, families get to be together, they get to shop together, get the opinions of their loved ones.
Kids are a bundle of energy and they don’t particularly enjoy shopping and walking around the mall that much! Hence, the game zones in the mall is a right corner for them to be kids and have fun. The kids can spend time in the play area and adults don’t have to look after them as there is someone to monitor them. So, adults can also relax a little bit.
Pamper and Munch
Spa, movie theatre, lounge and etc. are some other source of attraction that drives a huge variety of crowd to the mall. It’s not just limited to shopping, it’s no more a shopping mall. Entertainment and food can’t be offered by an e-commerce website.
E-commerce is not an option for everyone. Some people still like trying on the clothes before buying them, some can’t handle the idea of online shopping. These people always find recluse in malls because there is always something for them and the variety is vast. Having assistance from store guide/manager is another plus point that e-commerce websites can’t offer.